Running a successful Google Ads account can come with a myriad of challenges. One of the more surprising challenges is knowing when to follow Google’s advice & leverage one of their features, or when it’s
Google announced that effective June 30, 2022, expanded text ads can no longer be created or edited, while responsive search ads will be the preferred ad type. In other words, expanded text ads are slowly
When we think about adding audiences to campaigns on Google, what usually comes to mind is the Google Display Network (GDN), and image ads. Typically, advertisers use a two-pronged approach to Google Ads which covers
Quality score is an incredibly important metric for Google Ads. While advertisers may not always keep an eye on quality score, there are heaps of benefits of having a strong score. For instance, keywords with