Running a successful Google Ads account can come with a myriad of challenges. One of the more surprising challenges is knowing when to follow Google’s advice & leverage one of their features, or when it’s
The holiday season truly is “the most wonderful time of the year” for most E-commerce businesses. Consumers are searching for the perfect gift for their friends, family, and co-workers, people are taking advantage of the
SEO is sometimes still considered to be the least glamorous aspect of the digital marketing world. It is not as shiny as social networks and influencers, nor as personal as email or mobile marketing, and
Quality score is an incredibly important metric for Google Ads. While advertisers may not always keep an eye on quality score, there are heaps of benefits of having a strong score. For instance, keywords with