Running a successful Google Ads account can come with a myriad of challenges. One of the more surprising challenges is knowing when to follow Google’s advice & leverage one of their features, or when it’s
Given the recent releases in generative AI, we were very excited to watch Google’s I/O conference on May 10th. As expected, Google gave a preview of how Google search and search engine results pages (SERPs)
As we move into 2023, shareability of content has become a staple in an effective content marketing strategy. This valuable marketing tactic serves as a powerful branding tool, and can be used as a way
It’s been over a year since Google rolled out its Page Experience Algorithm Update. Since then, SEOs have been running around like chickens with their heads cut off, worrying about their Lighthouse scores and optimal
The basic SEO formula is quite simple – if you want lots and lots of organic traffic, you need to publish many pages on your website with each page containing at least one high-search-volume keyword.
According to recent figures, Google has indexed over 56 billion pages in its search engine. There are almost 2 billion websites in 2022 and the number is quickly growing. Even if we cut the number
As SEOers we tend to get hyper-focused on rankings and since the beginning of time (aka since SEO existed) we reported using National rankings. In other words, what is our ranking for a particular keyword
To my fellow bootcamp graduates, congratulations! If it was anything like my experience, you completed what was likely the most stressful and fulfilling five months of your professional adult life. From the highs of successfully
Google announced that effective June 30, 2022, expanded text ads can no longer be created or edited, while responsive search ads will be the preferred ad type. In other words, expanded text ads are slowly