Nicole Simon's Posts

Performance Marketing

Everything You Need To Know About Google’s Responsive Search Ads

Google announced that effective June 30, 2022, expanded text ads can no longer be created or edited, while responsive search ads will be the preferred ad type. In other words, expanded text ads are slowly

Nicole Simon December 15, 2021

Paid Search

Top 3 Ways To Boost Quality Score in Google Ads

Quality score is an incredibly important metric for Google Ads. While advertisers may not always keep an eye on quality score, there are heaps of benefits of having a strong score. For instance, keywords with

Nicole Simon October 27, 2021