About

Who We ArE

Kahena is a search marketing agency that focuses on sustainable search engine marketing & online advertising. To be perfectly honest, it’s not easy to sum us up. We are an eclectic group of individuals who happen to really like each other. We come with distinctly different personalities brought together by one driving force: Passion. Passion for search, passion for learning. We cater to an intellectual curiosity that propels us forward and a competitive drive that rarely allows us to see our clients get beaten. We relish the toughest challenges and welcome opportunities for growth and progress to the point of being uncompromising, even obsessive. When it comes down to it, we are the people who have got your back because we know you and your work, and we want to make sure everyone else does too.  

The Team

Ari Nahmani
CEO & Founder
Rachel Slovin
COO
Daniel Frank
VP of SEO & Analytics
Shaun Friedlander
VP of Performance Marketing
Michael Barnett
Director of Client Engagement & Success
Ben Heligman
Senior SEO Team Lead
Nicole Simon
Senior Performance Marketing Lead
Jonas Pickholtz
Senior Technical SEO Manager
Akiva Wagner
Senior SEO Consultant
Luke Marr
Senior SEO Consultant
Alex Dascalu
Senior SEO Consultant
Tom Brennan
Senior SEO Consultant
Judith Rosby
Senior Performance Marketing Manager
Tom Ritchie
Senior Performance Marketing Team Lead
Ash Stronge
Senior Performance Marketing Consultant
Alex Lewis
Operations & HR Manager
Rebecca Kimchi
SEO Consultant
Chen Reznik-Moran
SEO Consultant
Tom Goulde
Senior SEO Consultant
Efrat Seidenfeld
Senior Performance Marketing Consultant
Yael Katan
Performance Marketing Consultant
We are Hiring
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Ari Nahmani
CEO & Founder
Ari has been working in SEO for over 16 years, and marketing & IT for more than 20. Ari founded Kahena in 2011 as a boutique search marketing agency which quickly grew into an industry leading firm. His core competency is SEO, with specialties in technical SEO, keyword research & user intent, large-site architecture, web analytics, and data analysis. As CEO, Ari's day-to-day responsibilities are split between hands-on strategy and execution on specific accounts, business development, recruiting, operations, and company culture. Ari lives in Zichron Yaacov with his wife and 3 daughters. When he does make time for hobbies, Ari enjoys reliving his past as a musician, gadget tinkering, or brewing pretentious pour over coffee.
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Rachel Slovin
COO
Rachel has been part of the Kahena team since the beginning. In that time, she has watched Kahena grow from the startup stage to a mid-size company. Rachel has proven herself over the years an as SEO expert, a successful manager, and most recently as Managing Director, coaching the team through obstacles and successes. She enjoys the challenges that come along with complex campaigns and loves the feeling of seeing how her SEO efforts have paid off. A true veteran at Kahena, Rachel makes sure to keep the team informed on the latest in SEO news and her pop-culture knowledge remains unmatched. While not at work, Rachel can be found dining out with friends at an up and coming restaurant, learning mixology, or catching up on TV.
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Daniel Frank
VP of SEO & Analytics
Daniel is an expert in all related to Marketing Automation, Data, and Technical SEO. Throughout his career, Daniel has built skills in many areas of Information Technology including SEO, Website Development, Business Analysis and Project Management. Although he is far away in Scotland, Daniel has a profound influence on the team and workflow. Daniel has lived all over the world with his wife and daughter including New Zealand, Israel, England, Brazil, and Scotland. In his spare time he enjoys snowboarding, travelling, and programming.
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Shaun Friedlander
VP of Performance Marketing
Shaun brings years of experience in the world of PPC and Search Engine Marketing, as well as a wealth of dad jokes. When not kicking ass in adwords, Shaun can be found gardening, making beard oil, and enjoying beer o’clock. Shaun lives with his wife, Sarah, and 2 sons in Efrat. While he was born in South Africa, Shaun was raised in Atlanta, Georgia but does not have a southern accent.
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Michael Barnett
Director of Client Engagement & Success
Michael is responsible for the complete post-sales lifecycle of all Kahena's clients. Through strategic guidance and partnership, Michael ensures clients derive maximum value from the digital marketing consulting offered by the Kahena team. Michael's work focus is to ensure Kahena exceeds customer satisfaction targets, while building a positive team culture. During his down time, Michael runs, eats, sleeps... and repeats! Michael lives in Beit Shemesh, just outside Jerusalem with his wife, he currently has 4 sons and one daughter-in-law!
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Ben Heligman
Senior SEO Team Lead
Ben is an integral part of the Kahena team as a senior project manager on some of our most important ecommerce clients. His specialties are retail e-commerce strategy and technical SEO. It can be said that he has taught the current team everything they know. When not off exploring the Far East with his wife Ruthie, Ben enjoys carpentry, ceramics, DIY projects, traveling, hiking, yoga, and relaxing with a soothing cup of tea.
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Nicole Simon
Senior Performance Marketing Lead
Nicole dove into the world of online advertising over 5 years ago after a brief stint of working in medical research. She is passionate about performance marketing and is constantly looking to grow. Originally from Toronto, Nicole relocated to New Jersey where she is desperately trying to find other Maple Leaf's fans. She enjoys everything outdoors and travelling with her husband.
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Jonas Pickholtz
Senior Technical SEO Manager
Jonas utilizes his diverse professional background to help his SEO clients achieve their digital marketing goals. A full-stack web developer Bootcamp graduate, sales expert, ESL teacher, and former audio engineer, Jonas has a thirst for knowledge and prides himself on his ability to adapt. Born and raised in Cleveland, Ohio, Jonas’ love/hate relationship with Cleveland sports has taught him a lot about pride, patience, and dealing with negative emotions. Nothing is given, everything is earned. When he’s not in the office, you can find Jonas busy in the kitchen, camping with friends, or relaxing on the couch.
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Akiva Wagner
Senior SEO Consultant
Originally from London, UK, Akiva is an SEO Consultant and enjoys both the creative and technical aspects of SEO. He has experience working both in-house and agency side and primarily works on B2C enterprise accounts. When not at work, Akiva can be found playing or watching football, reading, spending time with family, or listening to a podcast.
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Luke Marr
Senior SEO Consultant
Based just outside of Stratford upon Avon, in the center of England, Luke has expertise in SEO, CRO, and data analysis. Having worked agency side for most of his career, Luke has almost a decade of experience in the search engine space. A self-professed data geek and music lover, Luke can often be found playing bass guitar or learning new types of code when he isn’t working on Kahena’s B2C enterprise accounts.
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Alex Dascalu
Senior SEO Consultant
Based in the heart of England, Alex specializes in SEO, CRO, and data analysis. With a solid background in agency work, she focuses on technical SEO and innovative marketing strategies at Kahena. Passionate about her field, Alex enjoys tackling new challenges to help her clients succeed. Outside of work, Alex loves spending time with her Alaskan Malamute, working on DIY projects, and exploring the latest tech trends. She also has a keen interest in interior design, carpentry, and gardening. Her diverse interests and dedication make her a valued member of the Kahena team.
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Tom Brennan
Senior SEO Consultant
Tom has been working in digital for over a decade, specializing in SEO with core competencies in strategy creation, keyword research, competitor analysis, and on-page optimizations for both ecommerce and lead generation websites. When not working hard at Kahena, Tom frequently performs in musical theatre productions in his home town on the south coast of England, and also enjoys singing and playing guitar at open mic evenings.
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Judith Rosby
Senior Performance Marketing Manager
Judith works on online advertising platforms for B2B and eCommerce clients. Originally from NYC, Judith brings her love of exploring into her work through her data analysis skills and deep love of discovery. Always asking the tough questions, she never shies away from a challenge. When she’s not at work, she enjoys hiking with her husband and children and everything that has to do with nature and the beauty of things that grow.
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Tom Ritchie
Senior Performance Marketing Team Lead
Tom has a background spanning multiple areas of digital performance marketing. Before joining Kahena he spent over a decade specializing in education and tourism verticals, giving him ample exposure to global markets, complex attribution models, and developing strategic campaigns. Based in the South West of the UK, Tom spends his free time between family, photography, and (watching) rugby.
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Ash Stronge
Senior Performance Marketing Consultant
Ash has worked across in Performance Marketing for 9 years and in that time has helped achieve success across a number of E-commerce and lead generation clients. He has run campaigns within multiple industries ranging from multinational retailers to SaaS companies and almost everything in between. Ash loves analysing customer journeys and optimising the offering to help to achieve overall goals and using as well as leveraging online advertising platforms to provide solutions that will achieve the business objectives. When not at work, Ash enjoys spending time with his wife, and two young children, Daithí and Maitiú, coaching at the local football team and trying to get to the gym a few times a week.
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Alex Lewis
Operations & HR Manager
Originally from Tampa, Florida, Alex has now been in Israel for almost 7 years. Her professional journey ranges from working in the luxurious travel and tourism industry to the dynamic world of high-tech, cybersecurity, and digital marketing. Alex is the definition of someone who is bubbly, loyal, and an effective communicator. Her favorite hobbies include spending time with her fiance and dog in the beautiful Israeli nature, trying new restaurants, and traveling!
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Rebecca Kimchi
SEO Consultant
Rebecca has been working in the world of online marketing and content for over 15 years. While not advocating for the Oxford comma, she can be found building and designing new furniture with her husband, playing legos with her son, or running in the fields with her dog. Rebecca originally hails from Virginia, but left the green hills to live near the Mediterranean Sea.
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Chen Reznik-Moran
SEO Consultant
Chen’s lifelong passion for writing led her into the world of SEO. As one of the only native Israeli members of the Kahena team, Chen works primarily with Israeli-based B2B international clients. When not at work, she enjoys writing (of course), singing, dancing (modern dance), running half marathons, drinking beer with friends, and spending quality time in the new northern city of Harish with her husband, two kids, and dog.
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Tom Goulde
Senior SEO Consultant
Originally from London, England, Tom is a History graduate with experience in the SEO industry. Tom has been a part of the Kahena team since July 2022 and is constantly looking for opportunities to grow and learn more in the SEO space. When not in the office, you will find Tom playing any sport he can get involved in. He has a particular passion for American Football and the Green Bay Packers despite being from the other side of the Atlantic!
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Efrat Seidenfeld
Senior Performance Marketing Consultant
Efrat is a Performance Marketing Associate and has been part of the Kahena team since July 2021. Originally from New Jersey, Efrat came into the world of online marketing after graduating from IDC in June 2021. Efrat is very hard-working, passionate, and enjoys a good challenge. When not at work, Efrat can be found cooking, sketching, and spending time with her Husband.
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Yael Katan
Performance Marketing Consultant
Originally from Toronto, Canada, Yael is a Communications Studies & Business Management graduate. She has a diverse range of experience in the digital marketing field, including copywriting and paid search. Yael lives in Tel Aviv, and when not at work she enjoys traveling and graphic design.
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We are Hiring
Learn More
We’re always looking to fill search marketing positions. If you are a total noob, don’t worry! We’ll train you quickly and work you very hard – but in a few short months, you’ll start becoming a pro. Think you got what it takes? Read on, padawan!

See Available Positions

Our Manifesto

Remember life before Google? It’s amazing how quickly it’s become the place you go when you need to find just about anything.

So, it goes without saying, when a company’s potential customers turn to Google, or any other search engine, looking for the product or service they provide, the more prominent the results, the better.

Well, climbing up that mountain of results can be an arduous, even bewildering journey. To succeed, you need an experienced guide by your side with killer instincts and a sixth sense – an ever-curious search engine companion who knows the way and who’ll take your hand while confidently saying, “Come with me.”

That’s exactly how we see ourselves at Kahena.

Read the complete manifesto

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